Permanent esports venue on The Strip
Allied Esports is a global leader when it comes to esports venues. Following its mission to connect players and fans via a network of arenas and mobile esports trucks around the world, the company recognized Las Vegas’ potential for competitive gaming. Allied Esports’ network is growing fast and already covers North America, Europe, and China.
CEO Jud Hannigan commented:
“We have very ambitious expansion plans over the next two years, and when we realized that a location at Luxor was possible, we jumped at the opportunity to develop our flagship here.
Just as Yankee Stadium, Madison Square Garden and Wembley Stadium are considered their sports’ most aspirational venues by players and fans alike, Esports Arena Las Vegas will be the iconic destination in esports and complement the city’s incredible appeal, attracting video gaming competitors and fans from around the world.”
Esports Arena, which is Allied Esports’ North American operation, launched in 2015 by opening an esports venue in Orange County, California. The success of the OC venture propelled the company to schedule another opening in Oakland this year. It also plans to launch Esports Arena Drive, a mobile esports truck experience, during 2017.
“Esports Arena Las Vegas will be the ultimate esports environment that people from around the world will strive to experience first-hand,” said Esports Arena COO and co-founder Tyler Endres.
“The operation and programming will be unique, as the rest of our locations are very much driven to engage and support local communities, while here in Las Vegas we are developing an approach that will also create excitement for the millions of visitors who come to the city every year.”
The company is planning to announce another 10-15 Esports Arena locations in North America over the next few years.
Besides opening new esports destinations, it’s also working to address some of the challenges that exist in esports today. These include a professional path for aspiring amateurs, improving team-player relations, strengthening overall player health and financial stability, and limiting barriers of entry for sponsors.
— Esports Arena (@EsportsArena) April 11, 2017
Luxor set to become esports hotspot
Luxor Hotel and Casino, an iconic hotel on The Strip, will work with Esports Arena and the design firm YWS to turn the space currently occupied by a 30,000-square-foot nightclub into a top-class esports destination. In addition to hosting tournaments, the space should also serve as a destination for everyday gaming.
“Our company is the leader in the entertainment industry and recognizes the exciting growth in esports, said Luxor General Manager Niklas Rytterstrom. “With this partnership, we will introduce a new experience to the market, once again elevating the city’s vast entertainment offerings.”
Las Vegas: the hub for esports
The number of esports events hosted in Las Vegas is growing fast. A series of monthly tournaments, Battle of the Strip, was launched last October. MLG Las Vegas, the kick-off event for the Call of Duty World League, took place last December.
What’s more, Millennial Esports, another player in the Las Vegas esports scene, has recently opened a 15,000-square-foot arena at Neonopolis in Downtown Las Vegas. Called thE Arena, the spot is open 365 days a year, 24 hours a day, and has hundreds of consoles and PCs ready for use. The venue recently hosted the NA Halo World Championship Qualifier in which OpTiC Gaming secured their ticket for the Halo World Championship Finals.
There is clearly much esports development happening in Las Vegas. If everything goes as planned, the city could soon become the central hub for the continent’s esports scene.