This capability puts Facebook on the list of potential streaming outlets for gamers.
Expanding from mobile to computers
When Facebook Live was introduced last spring, users could live stream only with mobile devices. The company decided to change that.
Now, it doesn’t matter if it’s Q&As, vlogs, tutorials, or gameplay streaming; Facebook wants a piece of the personal streaming action, and streaming from computers is a burgeoning method.
Twitch and Facebook
Twitch has been the world’s leading social video platform and community for gamers for quite some time now. The platform streams most popular events, including professional players’ personal streams.
While Twitch is still the most-used personal streaming service, other companies are interested in the area.
Now with a full CDN, Facebook draws closer to offering a similar quality service to Twitch. Once Facebook removed the need to have a page to stream and enabled users to use a server URL and a stream key to broadcast content, the company positioned itself as a Twitch competitor.
“We’ve also added a new feature that makes it easy to use streaming software or external hardware when going live from a computer,” the social media giant said in its press announcement. “This capability previously was possible only through a Page, but we’ve heard feedback from our community that it would be useful for profiles, too.”
Additionally, Facebook has one other advantage – user numbers. Compared to Twitch’s 9.7 million daily active users and 100 monthly active users, Facebook has 1.23 billion daily active users and 1.86 billion monthly active users. While not all of those users are potential candidates for Facebook Live, the massive crowd certainly serves as an advantage for future development.
Regardless, Facebook still has a lot to do if it wants to compete with an established gamer’s destination like Twitch. Moreover, with YouTube and Twitter also entering the streaming business, snatching market share becomes even harder.
Facebook Live for esports
“If you’re a gamer, this new feature makes it easier than ever to stream your PC gameplay to friends and followers and engage with them while you play,” Facebook’s announcement reads. “If you’re giving your friends or followers a tutorial or how-to guide, you can incorporate on-screen graphics, titles, and overlays.”
It’s not the first time the social network behemoth has shown interest in esports. Last year, Facebook entered into a partnership with Blizzard to deliver more gaming content through its Facebook Live service.
The same two companies launched another collaborative project shortly after announcing the first partnership. Blizzard decided to implement the social media network’s Live API into its current slate of games.
Furthermore, Blizzard decided to move its 2017 Heroes of the Dorm championship from ESPN to Facebook.
These developments show Facebook is actively expanding its presence in the esports industry. Facebook Live will surely play a role in the future progression of the competitive gaming community.
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